Lamkin Grips Adds PGA Pro Stan Utley to the Team
Lamkin Grips announced today that Stan Utley, former PGA TOUR Professional and recognized short game putting expert, has joined the Lamkin team. Utley will serve in a brand ambassador capacity and will assist with new product innovation and development.
Utley is also featured in Lamkin’s recently released “Find Your Feel” Golf Instruction series. The series covers everything from pitching, putting, and chipping as well as his work correcting NBA Hall of Famer Charles Barkley’s swing, stating that he “didn’t fix his swing, but instead set it free.”
Bob Lamkin, CEO of Lamkin, shared, “We are thrilled to have Stan join our team. He is one of the foremost experts in the golf instruction space. Having the ability to leverage that level of expertise and experience will help our brand by providing invaluable instructional content to golfers of all levels through our new instruction series, as well as playing a key role in Lamkin’s future technology and product innovations.”
Utley’s notable career highlights include being recognized in Golf Digest Top 50; voted one of America’s 50 greatest teachers. As a collegiate golfer, he was a three-time All-Big Eight champion, two-time All-American, and inducted into the University of Missouri Athletics Hall of Fame. Professionally, Utley played on the PGA TOUR for several years and won the Chattanooga Classic in 1989. Utley began coaching in 2002 and over the years, has worked with several PGA TOUR winners. In addition to teaching, Utley is also an author and has published four golf instruction books including The Art of Putting, The Art of the Short Game, The Art of Scoring, and The Art of the Swing.
“I’m thrilled to join the Lamkin team. I’ve always been incredibly impressed with the brand and the high quality and integrity of their products. I’m looking forward to working with the Lamkin team. As a result of my work with thousands of golf students, I offer a unique perspective and keen insights on how the amateur golfer improves his game; and of course, the golf student’s direct connection to the golf club starts with the golf grip.” Utley also helps golf students from his bases at Grayhawk Golf Club in Scottsdale, Arizona and Maroon Creek Golf Club in Aspen, Colorado.
Lamkin also announced its new marketing line-up for 2022. The brand recently retained award-winning agency ASO Advertising to assist with strategy, creative development, and the 2022 media buy. “We have really enjoyed working with the Lamkin crew and are thrilled to support their aggressive growth objectives for 2022 and beyond. We believe in their products and their brand mission. When combined with our experience and expertise working with some of the top brands in the industry, and the grip space, then you’ve got a partnership which is bound to be overwhelmingly successful,” said Steve Harding, CEO of ASO Advertising. The 2022 Lamkin marketing and promotional campaigns are slated to launch next month.